A Less Ordinary Perspective of Coal Drops Yard
10 December 2018
King's Cross is absolutely on fire and it's probably because of the newly opened Coal Drops Yard. Not only is this new spot slowly becoming a buzzy creative hub for some choice independent London brands including our pals at Bonds Hackney, Tom Dixon, and Christopher Raeburn, it is also redefining the traditional retail concept.
We can certainly relate to Coal Drops Yard’s
mission to challenge the trend of faceless and endless consumerism. This ethos is mirrored by every one of their creative brand partners. Here, each one reveals a new side to their brand-story that invites even the most familiar customers to rediscover them. From London food favourites like Barrafina, Hicce,
and Coal Office,
to achingly cool fashion brands like Emin & Paul
, and Paul Smith
- Coal Drops Yard is a collection of everything less ordinary, all sitting under a stunning Thomas Heatherwick designed glass roof. What’s the uniting factor between these seemingly disparate brands? Simple. They all offer a retail experience that’s totally Less Ordinary.
According to our friends at Coal Drops Yard ‘you must be fully engaged in the experience, And the experience is everything.’ So we thought that the best way to show you what Coal Drops Yard is all about, is through the lens of some of the creatives that have paid it a visit. Here’s our less ordinary perspectives on King’s Cross’s new yard.