Conversations: Kyle Robinson of Paper Mache Tiger
Tell us a little bit about yourself what you do/your idea/your business does?
My name is Kyle Robinson, and I’m the director of Paper Mache Tiger. We’re an international multi-brand showroom, agency, and store — a hybrid of the fashion, home & garden, and cafe experience. I'm also the director of Être Cécile and Herculie.
I wanted to do something for myself. I was meeting and collaborating with so many people through travel, parties, work — and a network just formed naturally. People started asking me ‘where I’d got this’ orwhat I thought of that’; and I saw an opportunity to make something of my own and went for it.
Paper Mache Tiger is more of a platform than an agency or store. In the traditional fashion sense, a showroom used to be a place for press, buying, and styling appointments. But our showroom is such an amazing & unexpected space. It was getting a lot of interest; and so we opened a shop to sit alongside the agency. As an agency working in fashion, we have the pleasure of meeting talented creatives and discovering exciting brands all the time. I wanted to open a space that was an extension of that. Our aim is to create a space that you can experience through touch, smell, and taste.
Leila's on Calvert Avenue
East London. There’s a sense of community here that I’m really into. Plus a nice mix of pubs, bars, cafes & restaurants. I love that there is always something on. The schools are pretty good too - I have 2 boys.. It’s also close to my shops (Paper Mache Tiger & Être Cécile), showroom, and studios. The pace of life feels a little more chilled out, people feel more relaxed, and it is easy to get around. I love East London’s parks too, especially Victoria Park.
I’m always at Leila’s on Calvert Avenue for Brunch, The Spurstowe for a pint, and The Smoking Goat in Shoreditch for food, the lardo rice dish is killer.
Besides Paper Mache Tiger? I grab a weekend coffee at Pavilion Bakery in Victoria Park. Or get dinner with friends at Primeur or Brawn - there’s so many great independent restaurants in the East now & I hang out at the London Fields lido for early morning dips.
Hôtel Saint-Marc, Paris