London Borough of Jam
££

EXPERT REVIEWS

The Telegraph - O’Brien’s speciality is her unusual flavour combinations, which include raspberry and liquorice, peppered plum and the best-selling fig and earl grey. 'I never mix two fruits together, ever. It’s a rule I have in honour of the fruit. I just add something else to it that enhances it,’ she says. Plans include selling local beers and natural wines in the shop, teaching jam-making, and making products such as granola and St John doughnuts that instead of the custard filling will have her jam piped in. read more
London List - Her stark, terracotta-tiled, rustic-looking shop is attractively festooned with bunches of dried bay leaves from a friend’s tree, and fennel picked along the train lines in Hackney. She uses these and other herbs, such as headily perfumed lemon verbena, in her jams. In fact, the space is a homage to small, local food and drink producers whose products O’Brien loves herself: Rubies in the Rubble chutneys, made from fruit going to waste in the Spitalfields Market. read more
Standard - Plenty of shops in London sell their own jam, but not many host such a dazzling and charming array of personally selected wares, in such a beautiful space. Think white walls, dried herbs hanging from the ceiling waiting to be preserved, magazines waiting to be read and doughnuts ready to be scoffed. Imagine a pop-up dinner in an uber-cool set designer's garden shed, 15 minutes before the guests arrive. This is a store that sells what it wants, with no apparent nor logical selection process, coupled with a Kinfolk magazine aesthetic. read more
The New York Times - The former pastry chef at London’s nose-to-tail dining institution St. John Bread & Wine turned her passion for preserving into a full-fledged business about five years ago with a stall at the weekly fine-foods market in Duke of York’s Square in Chelsea, and another at Chatsworth Road Market. Now she sells jars at House of Voltaire, the annual pop-up store curated by the arts charity Studio Voltaire, and at her own shop just off East London’s Chatsworth Road. read more

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