EXPERT REVIEWS

The Telegraph says: The newest of the Firmdale stable of hotels, Ham Yard is a light-filled, spacious new build in an 'urban village' setting at the bottom of Regent Street, perfectly placed for Mayfair and Soho. It'a all about fun here, from Kit Kemp's signature cosy-cool interiors to the neon light-lined bowling alley and bar. read more
Conde Nast Traveller says: Ham Yard is a U-shaped enclave that includes a 91-bedroom hotel, apartments and shops (speciality teas, flowers and, from Sydney, the fabulous Dinosaur Designs). It is curved around a courtyard with a dramatic bronze sculpture. Every Firmdale hotel is quintessentially British, and no two of its bedrooms or suites are ever the same. An acid-bright Louis XV chair will be offset by naive pictures or artfully arranged Indian carvings, a charcoal sofa plumped with graphic cushions, a floral padded bedhead juxtaposed with colour-block linen drapes. Texture, colour and print converge in spaces dotted with beautiful objets and original art (sometimes on a massive scale, as anyone who has encountered Botero's 10ft bronze cat in the Soho Hotel's lobby will tell you). read more
Wallpaper says: Ham Yard, the eighth property from Firmdale Hotels, has pulled it off. On three acres of prime Soho real estate, encompassing 91 guest rooms and 24 residential apartments. Kit Kemp, whose signature interiors feature a clash of colours, patterns and world-sourced art. Kemp has furnished the rooms with pieces picked up in India and Africa and accented with bespoke wallpaper and a new range of Firmdale-produced toiletries. read more
The Travel Hack says: The Ham Yard Hotel is in the heart of Soho and is the baby of the Firmdale Hotels Group. Other hotels in this group include the classy Charlotte Street Hotel (Sam took me here for my 21st birthday!), Soho Hotel and Covent Garden Hotel. With big brothers like these you know Ham Yard Hotel going to be good! The hotels are owned by Tim and Kit Kemp, with Kit designing the interiors of each hotel. read more
Mr & Mrs Smith says: Decked out in eye-catching art and designer patterns, Ham Yard Hotel is a thriving hotspot in the heart of Soho. Part of Firmdale Hotels, this celeb-drawing, central London address invites you to rub shoulders with local media types, who covet its buzzy cocktail bar and restaurant, especially at weekends. There's a bowling alley, cinema room and a serene Soholistic spa, but it's owner-designer Kit Kemp's signature mismatched textiles, tapestries and fabrics that really stand out. read more

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